Monthly Archives: February 2016

7 Tips To Save Money on Marketing a Business

The most effective marketing methods such as advertising in newspapers, popular magazines, on TV are very expensive for small businesses, especially for most start-ups.

Thanks to Internet, in the recent years, some very powerful, and cost-effective, even free marketing strategies have become popular.

Here are some tips to help you save money on marketing your business without sacrificing quality or results. In fact, some of them are very affective to boost your business cost effectively and fast. Implement them repeatedly and save a lot of money and time while attracting hundreds of thousands of more visitors to your website.

1. Link Exchanges

To exchange links with other Web sites is the most popular marketing strategy used by travel and tourism related businesses. Link exchanges help increase link popularity, and the chances to get higher search engine placements and ranks.

In addition, you will have higher chances to be seen by more surfers, to attract more visitors to your Web site, which will highly increase your sales, and return on investment (ROI).

To find the Web sites which are willing to reciprocate links, without the risk of spamming anyone, go to a major search engine such as Yahoo!, Google, MSN, and write in the search bar, “Travel & Tourism Link Exchanges” or, “Travel & Tourism Reciprocal Links”.

The Web sites listed in the first 20 in these sections will provide you with the high quality link exchange resources. To exchange links with these higher ranked Web sites will also help your Web sites get higher ranks.

2. Directories

It is a good strategy to submit your Web site to Travel & Tourism Directories. Because directories have a lot of surfers and visitors who are trying to find the travel and tourism related businesses who offer the best deals to match their needs.

You can reach millions of targeted prospective buyers among these directories’ visitors who might be your loyal customers later on. So, you should not underestimate the power of Directory marketing, and start to submit your Web site to the Travel & Tourism Directories as soon as possible. They will help you promote your business affectively, and mostly for FREE.

You can also find important marketing tips and resources in Directories to grow your business fast.

3. Pictures & Photographs

Images are vital elements to attract readers’ attention to your ads, to your articles & press releases, to your Web sites. Make sure you use charming photos everywhere you can.

How and where to get such charming photos? Always keep in mind that almost all photos and images you can find on the Internet have Copy Rights, which means it’s illegal to use them, so you should never re-publish them without the written permission of the original owners. Or, you will have to pay big amounts of money to settle the possible sues.

You can buy photos online if you find the ones you would like to use. But, the prices of real nice photos are high.

The best cost-effective solution is to take photos yourself, which will also give you the freedom to choose the places, angles, lights, and colors before taking the pictures to your heart’s content.

When taking photographs, try to get as many shots in as possible. Then you would not need to pay other photographers to purchase photos to use in your websites, articles, press releases, and advertisements.

To take photographs yourself will save you a lot of money. If you have a library of images for your advertising needs, you will not only save tremendous amount of money, but save a lot of time, too. You can use them in your brochures, articles, press releases, as well as in your websites, and in your advertisements whenever you need..

4. Try to do What You can Yourself

You can, of course, hire experts to design your website, for writing press releases, articles, copy writing, advertising, photography, professionally.

But, you can do them, at least some of them, yourself when you want to save money. You will then spend money only for tasks that really need the expertise of a professional.

Keeping this in mind, we have provided information in the ‘Grow Your Business Fast’ program, on how to write a successful article yourself, how to write press releases in a traditional news story format, that will look real professional, how to market your products, services, informational material, affiliate programs to become a marketing champion in a few months very cost effectively, saving a lot of money.

5. Articles

When you write an article you can send it out yourself, or send it to a free or pro article distributor who will disseminate it to newsletters, e-zines, magazines, local and national newspapers, websites; follow it up and see if it was published in any of these publications. If it was, you can be sure that it covers certain required values.

Then you can use your ‘accepted & published’ article, or at least parts of it, in your website, in your sales letters, in your advertisements, you can even write it in the traditional news story format, and send it to a press release distributor to be sent out to media outlets.

6. Press-Releases

The best way to send your press releases out, is to submit it to a free or pro press release distributor. If you select a good one, they would send your press release to the media outlets where you would get the best results.

Some of them are experts who know how to do it, depending on their own experiences. If you choose a pro distributor, your chances to get outstanding results would be higher.

Your press release(s) that an editor wrote a news on and published in a popular publication would attract a lot of visitors to your Web site, eventually increases your sales tremendously; also it would be a good sample for you to use the same values in your future press releases.

7. Your Ads

You can implement the same strategies explained in #3 above, for your ads, too. Watch closely which of your ads generated more traffic and sales. Then, use them at your website, in your newsletter, other related newsletters, use the most powerful lines in your signature file, in your classified ads, in the safe mailing lists, e-zines, in your solo ads … everywhere possible, over and over again. Get the same positive results repeatedly.

7 Tips For Saving Money

Everyone makes bad financial decisions from time to time, and a little help with saving money is always of good use. For example, a visit to the mall to buy one inexpensive item might turn into an unscheduled shopping spree. A plan to buy some small gadget can become a home technology makeover. Applying some frugal spending tips will help curb such money wasting impulses and help form new money saving habits.

Don’t shop on payday. A freshly cashed check can start burning holes in pockets before money for the monthly bills and savings has been safely put away. Just because payday produces a large amount of cash, that doesn’t mean that it should be spent in just any way. An uncontrolled day of shopping on payday may result in unpaid bills at the end of the month.

Don’t shop for groceries when you’re hungry. Buying food on an empty stomach is guaranteed to produce unnecessary spending; it’s an undeniable fact. Despite a well organized budget and a shopping list, hunger can take over and make you buy things you never normally would. Purchasing fast food on the way home from the store to squelch your hunger is another money trap.

Visit thrift stores and consignment shops. Many such stores are filled with great, quality clothing at awesomely discounted prices. Baby and toddler clothes are easy to find. Thrift store finds can replace hand-me-downs for children as well. With a small investment of time and effort, expensive brand name clothes can often be found at a much lower price than normal.

Buy in bulk only if it is something that you need. While buying in bulk can be one way to save money, it is not true in every situation. Simply bringing a calculator with you to the store to check unit prices will help you decide which bulk purchases are really going to save you money. Becoming a member at a shopping warehouse is a good idea if you buy in bulk on a regular basis.

Ask for a rain check. Rain checks can aid your efforts to save money when stores run out of sale items. Even though some stores do not issue rain checks for all products on sale, don’t let that deter you from asking for one. Don’t buy something at full price without at least inquiring about a rain check first. Most sale prices have a limit, so buy as much as possible to save the most money.

Bargain shop when looking for services. Call around to several local companies and get estimates before making a decision about which to go with. Remember that businesses have different policies and they don’t always charge the same price for their services. Finding out how much each company charges will help you to get the best price.

Purchase gifts throughout the year. Buying gifts year round instead of only at birthdays, holidays, and other special occasions will actually save you money. You can store such presents at home and always be ready when the time comes to give gifts. Great deals can be found by buying next year’s Christmas gifts when prices are super low during this year’s after Christmas sale.

9 Top Tips to Saving Money and Clearing Your Debts Fast

Take Control Of Your Finances

1) Calculate, Calculate, Calculate!

The first step is to know exactly what its you owe and who you owe the money to. Be as open about it as you can otherwise there will be even more pain later. Your debt should not account for more than 20% of you monthly income. If it is, you are entering the danger zone and MUST take immediate steps to cut back.

2) Budget

Once you calculate exactly how much you owe you can devise a budget, including a schedule for repaying your debts. Be realistic and calculate what you can afford to repay and still stay within your budget.

3) Discipline

Don’t borrow any more money or take on any more debts until you have repaid what you already owe.

4) Daily Spending Control

Give your card to a trusted friend of family member (don’t include the PIN!) for safe-keeping. That will reduce any spontaneous spending splurges. Take a fixed amount of money out of the bank at the beginning of the week so you can only spend what you have.

5) Organize Bills

If you haven’t done so already, make sure you are paying all your utility bills by direct debit. It’s much easier to manage as you won’t have to worry about sending cheques on time and it is also cheaper as most providers offer discounts for direct debit payments.

This is probably the easiest way to cut your bills. You can do it today simply by calling your bank with the details of your energy suppliers. Or, alternatively, most energy bills enclose a form to fill in to set up a direct debit.

6) Switch Utility Suppliers

You can save hundreds of pounds each year on your gas, electricity, water and phone bills by switching. It is advisable to switch your energy and phone suppliers before you set up direct debits or you will end up having to change them again. Ask your neighbours who their supplier is and how much they are paying to compare.

7) Switch to a Cheaper Credit Card/Loan

Find a better rate by trying out different providers. You’ll most likely find a credit card or loan with a better interest rate than what you’re paying now. Be careful of special-offer rates as this will usually mean that the 0% interest advertised changes after a few months which will mean moving companies again. It might better to stick to a low-rate that looks stable than one at 0% for a limited period. If you decide to go for a 0% rate, make a note of the date in your diary of when you need to change deals again.

8 ) Cut Up Store Cards

Store cards charge by far the highest rates for credit, so if you’re finding it hard to manage these debts throw away your cards now to avoid temptation. You’ll pay well over the odds for most store cards – it’s better to pay cash if you can. For those items you can’t pay cash for, shop around for the best deals – the market is competitive, so there are some excellent interest free credit offers around. It is also worth taking a look on the internet as many products are offered there more cheaply.

9) Switch Your Mortgage

Mortgages are most peoples’ biggest expense each month. It’s imperative you have the best possible deal. Speak to an independent financial adviser or a broker about your options and if its possible to save money by switching.

Some mortgage providers have transfer charges so make sure you take these into account. Calculate the full cost of remortgaging before you decide its worthwhile. You may find the savings you’ll make with a new mortgage will more than cover any transfer expenses.

3 Tips On Saving Money On Your Auto Insurance

Many people ask me how they can save money on their auto insurance. Lets face it, its a necessary expense that we all would love pay as little as possible on. What I want to do in this article is offer you just a few tips on saving money on your auto insurance.

Before I go into this I want to help you have a realistic view on what you are looking at. Your insurance premiums are definitely going to be influenced simply by who you are. For example all insurance companies look into certain things such as your age, sex, and definitely your driving record. If you are a male under 25 years of age your premiums are always going to be higher than female who is over 30 unless her driving record is terrible. Now that we got that out of the way, here are 3 tips to lowering your insurance premiums.

The first way is a way that I’m going to suggest is simply raising your deductible. This option is better for some drivers than others. For example if you are a person who can afford to pay a $1000 deductible and you are a fairly safe driver, why pay an increase in premium to have a lower deductible if it will not effect you one way or another. If you have an accident that has $700 in damages and you have a $500 deductible the insurance company will be paying for $200 on that claim and you will be paying the other $500. If your deductible is $1000 you will only be paying $200 more anyway. You will probably have already saved that much on premiums depending on how long you have had your current coverage anyway. Once again this option is certainly not for everyone. In many cases the lower deductible is better suited. I will make the suggestion though that anything under $500 is not necessary for the simple fact that if you make a $250 claim on your insurance because you have a $100 deductible you are probably going to have increased rates with that company and any other company you decide to switch to for something you probably could have paid for yourself.

Another way to save money on your auto insurance is to buy safe vehicles. If you have vehicles that are known for their safety ratings and have things like airbags and anti lock brakes your insurance premiums reflect that as well. So even when you are shopping for your vehicle you have the potential to save yourself some money on your insurance rates. Although most things are coming standard in vehicles now, some cars will still have more reduced rates than others. A mini van is likely to get a better rating class than a corvette. I think you get the point on this tip.

The last way that I will suggest to you won’t work for everyone because some people have loans on their vehicles still and all lien holders are pretty serious about us having full coverage insurance on our vehicles while they are still holding the paper on them. But for the vehicles that you have on your policy that are completely paid for you can drop your collision and comprehensive coverage to save yourself some money. I would never suggest in a big city to drop your uninsured/underinsured motorist coverage though. But if your vehicles value has diminished and your deductible is getting to the point where it’s about the same cost as what the car is worth it probably isn’t worth paying for full coverage on it anymore.